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[e-drug] DTCA in Europe?

E-Drug: DTCA in Europe?

Dear Colleagues

Below is an article from FDA WebView 1/11/11 (copied as fair use) about fears 
of DTCA coming to Europe.

Sidney M. Wolfe MD
Director, Health Research Group at Public Citizen
1600 20th St. NW
Washington, DC 20009
Phone: 202 588-7735
FAX      202 588-7796
e-mail: Swolfe@citizen.org
Web sites:  worstpills.org  & citizen.org/hrg

Could DTC Come to Europe?

Fears are being expressed that some efforts by the European parliament to 
improve patient access to information on medicines could lead to 
direct-to-consumer advertising. A 1/7 report on PharmTech.com says that patient 
demand for increased access to information on medicines looks likely to result 
in drug companies being permitted to directly communicate with patients. 
However, it says, it is difficult to see DTC advertising evolving into the 
advertising style typified by the U.S. market, particularly as the European 
drug industry has been careful to distance itself from such an approach.

?The culture and market conditions in Europe remain very different to those in 
the U.S. and so it is unlikely that DTC advertising would ever have a receptive 
audience,? it concludes.

The report reviews the history of drug DTC advertising in the U.S. and the 
arguments that have been advanced for and against it.

In Europe, it says, companies have not advocated DTC advertising outright, but 
have said that in a regulated environment there should be some means for them 
to communicate directly with patients regarding their medicines. 

The author says it is somewhat surprising that DTC proposals continue to be 
debated in the European parliament given that the companies are not advocating 
for them. One reason, he suggests, is that ideas around DTC have not been 
raised in isolation but rather make up the ?pharmaceutical package? being 
discussed at the EU level, including measures for tackling counterfeit 
medicines and improving pharmacovigilance.

URL of the above report: 


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