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[e-drug] Medicines Australia Code of Conduct breaches 2010

E-DRUG: Medicines Australia Code of Conduct breaches 2010
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http://www.australianprescriber.com/upload/pdf/articles/1146.pdf

Each year Australian Prescriber publishes the breaches of the Industry 
Code of Conduct and the penalties.

The Medicines Australia Code of Conduct (a self-regulatory mechanism)  
guides the promotion of prescription products by pharmaceutical 
companies.1 Each year Medicines Australia publishes a report, from its 
Code of Conduct Committee, which details all the complaints that have 
been received about advertising and other promotional activities.
The latest report reflects the first year of operation of the 16th 
edition of the Code. As usual, most complaints about promotional 
activity were made by rival pharmaceutical companies or the Medicines 
Australia Monitoring Committee. Only about half of the complaints 
resulted in a breach of the Code being found.

Here are some of the details.

Allergan - Botox (botulinum toxin) - Promotional material
$100 000 fine, Withdraw material, Corrective letter

Boehringer Ingelheim - Mobic (meloxicam) - Advertorial
  $50 000 fine, Corrective advertisement

Genzyme - Renagel (sevelamer) - Patient education leaflet
$25 000 fine, Withdraw material, Corrective letter

Merck Sharp & Dohme, Hospitality for specialists 1- $20 000 fine
Hospitality for specialists 2 - $40 000 fine
Hospitality for specialists 3 - $50 000 fine reduced to $10 000 on appeal

Sanofi-aventis- Copaxone (glatiramer) - Promotional material
$25 000 fine, Withdraw material, Corrective letter

Clexane (enoxaparin) - Promotional material
Corrective letter

Servier- Coversyl (perindopril) - Promotional material
$100 000 fine, Withdraw material, Corrective letter, (Requirement for 
corrective advertisement removed on appeal)

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