E-DRUG: Medical doctors & belief in brand names
[The issue of quality of generics and people's and doctors' belief that branded
medicines are better has been extensively debated on E-drug. The belief in
branded medicines can partly be explained by companies' influence on doctors.
Try to search the archives at:
Branded medicines can be both innovator medicines and branded generics. The
latter is fairly common in Asia and Eastern Europe. One interesting point is
that it is most often innovator medicines that are counterfeited. Moderator]
I have come across an interesting observation. Some practising medical doctors
insist that only a particular brand of company works better on the patient. The
response with the same drug by other drug companies is not that effective. This
is just their clinical observation. In fact some doctors swear by the drug of
My observation is in India. Is this situation global?
Can somebody explain this phenomenon?
Are there any studies done in this regard?
Dr Gopal Dabade