The activist pharmacist might also actively seek cheaper sources for his
medicines, and offer at least one generic alternative next to his line
of branded products. At present the margins for his branded products are
much more pleasant for his turnover than those on generics. Could the
pharmacist be moved to offer his patients a choice, or do we remain in the
situation that brands, highly advertised and promoted and more expensive
must be the better choice ? The pharmacist might help to alter this. That
would stop a lot of government interference .
Or do I have that wrong?
Yemen Drug Action Programme (YEMDAP)
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