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AFRO-NETS> The Drum Beat - 92 - Making Waves - The Action

The Drum Beat - 92 - Making Waves - The Action

In the course of the past 6 weeks there has been considerable inter-
est in the publication "Making Waves - Stories of Participatory Com-
munication for Social Change", written by Alfonso Gumucio Dagron and 
produced by The Rockefeller Foundation [a Partner in The Communica-
tion Initiative]. 1,800 copies have been requested in the weeks since 
it was launched. The Communication Initiative has been given permis-
sion to include the entire publication on the web site. Given the in-
terest in the approach to communication presented in this publica-
tion, we are also issuing 2 Drum Beats that link to its content.

In this issue the focus is on some of the stories and experiences 
that are told in Making Waves. Next week in The Drum Beat, there will 
be an emphasis on the strategic lessons and principles drawn from 
these experiences. 


1. RADIO SUTATENZA - Colombia - An amateur radio operator, Jose Joa-
quin Salcedo Guarin realised radio was the most effective way to 
bring educational instruction to the far-flung rural adults of Colom-
bia. His dream was realised when Radio Sutatenza began educational 
broadcasts using a 90-watt transmitter. On October 16 1947, the first 
cultural programme was broadcast: music performed by farmers of Su-

2. VIDEO SEWA [Self Employed Women's Association] - India - following 
a 3-week video production workshop, the 20 women who attended, most 
of them illiterate, began to make videos. The group included women of 
all ...

3. RADIO HUAYACOCOTLA - Mexico - started in October 1965, was the 
first radio-school of Mexico, and aimed to provide basic education to 
zones of difficult access. From the beginning Radio Huayacocotla 
transmitted in short-wave, which ensured its coverage of the rural 
population of Veracruz and other states such as Queretaro, Hidalgo 
and Puebla, where other radio-schools were eventually set up...


NEW Drum Role!

"Radio Forum Marks the Start of a New Network" - Sarah McNeill gives 
an overview of presentations made during the inaugural Radio Forum at 
the World Summit on Media for Children. She joins other participants 
in calling for a network to have radio recognised globally as an im-
portant and distinct communication tool for raising the status of 
Contact Sarah


4. TEATRO LA FRAGUA - Honduras - "The Forge Theatre" is based in El 
Progreso, Honduras' third largest city. Its goal is "to forge a na-
tional identity by means of the people's own expression", and "awaken 
the creativity of the people with the help of theatre, to find solu-
tions to current problems."...[Created in 1979], the company consists 
of 14 Hondurans who not only perform, but also do the maintenance and 
public relations...


The next Vacancies Special Drum Beat will be May 23 2001. Please con-
tact [or ask the person in your organisation responsible for recruit-
ment, personnel or human resources to contact] Carey Hooge for infor-
mation on this service


5. GRAMEEN VILLAGE PHONE - Bangladesh - In rural areas where isola-
tion and poor infrastructural services are often the norm, telecommu-
nications can play an extremely important role in enhancing rural so-
cial and economic development. The Village Phone is a unique under-
taking that provides modern digital wireless telecommunication ser-
vices to some of the poorest people in the world. A Grameen Bank mem-
ber (most often female) purchases a phone under the lease-financing 
programme of the Bank and provides telephone service to people in her 

6. THE LILAC TENT - Bolivia - People of all ages are lining up out-
side of a huge lilac tent recently installed at the main square of 
the village. This is not a visiting circus although it's fun, it is 
not a school although it's educational, this is something new and 
different. Everyone is curious about living the experience of learn-
ing about sexuality and reproductive health through interactive 
games, images, audio-visual shows and live music. Groups of 10 at a 
time are allowed inside the tent. Each visit will last less than one 
hour but there will be plenty to do while it lasts...


"Making Waves: Participatory Communication for Social Change" sera 
bient?t publi? en Fran?ais par la Fondation Rockefeller. La Fondation 
voudrait ?valuer la demande existante dans les pays francophones. La 
distribution de ce livre est gratuite. Si votre organisation est in-
t?ress?e, et/ou vous ?t?s int?ress?s a titre personnel, veuillez 
envoyer un message a et ?crivez sur le titre " 
Making Waves - French print ". Dans le message, signalez le nombre 
d'exemplaires dont vous aurez besoin.


7. ACTION HEALTH - Nigeria - In Nigeria, as in many other countries, 
television, home video and films have become a popular mode of commu-
nication, with enormous influence among adolescents who reside in ur-
ban areas. As a tool of information, education and communication, 
video is perhaps the most user-friendly and cost-effective medium for 
information dissemination to an audience. Action Health video produc-
tions have been used to educate people both young and old on the re-
ality of the problems encountered by adolescents on reproductive 
health issues...

8. CESPA - Mali - has trained a new generation of rural development 
communicators. The core group of 16 staff members is conversant in 
all stages of the process: research, concept development, 
scriptwriting, production, post-production and utilisation of the 
pedagogic packages at the community level. Another group of 248 (by 
the end of 1998), from various institutions working in rural 
development, is now skilled in the use of the methodology for 
training peasants...example of social change induced by CESPA 
includes addressing the relationship between peasants and the rural 
banks that lent them funds which was tense and characterised by a 
lack of mutual understanding and knowledge from both perspectives. A 
pedagogic package on credit is said to have diminished the gap by 
explaining the mechanism of banking procedures...

9. WAN SMOLBAG - Vanuatu - In 1989, 15 voluntary part-time actors 
organised an NGO to work with communities on social and environmental 
issues in Vanuatu. The group called itself Wan Smolbag (in Bislama, 
the language of Vanuatu), because they wanted to show people that a 
theatre group could go anywhere. With only one small bag to carry a 
few costumes, the troupe was ready to produce plays on health and 
environmental issues and travel to the most remote villages within 
the Pacific Islands...

10. TELEVISION SERRANA - Cuba - a community video and television 
project that operates in the heart of Sierra Maestra. In January 1993 
several institutions got together to sponsor the project. A small 
team of videomakers with low cost equipment runs the project, which 
aims to rescue the culture of peasant communities in the region, and 
to facilitate alternative communication for communities to reject 
their daily lives and participate in the search for solutions to the 
problems that affect them...


For the full listing and links to the 55 communication initiatives 
recorded in Making Waves visit: 

For a free printed copy of the Making Waves Book, - request "Making Waves, Job #3184".

For further information on these programmes, we suggest you contact 
the author of Making Waves:
Alfonso Gumucio Dagron





The Drum Beat seeks to cover the full range of communication for 
development activities. Inclusion of an item does not imply 
endorsement or support by The Partners.

Send items for The Drum Beat to 
The Editor
Deborah Heimann

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